YouTube’s Latest Bet on eSports Is a Quiet Win for Activision Blizzard

By James Brumley

At first glance, the news looks like a small victory for Alphabet‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) online video platform YouTube, and a small loss for Amazon‘s (NASDAQ:AMZN) video game streaming site platform. Watching videos of video game-play is a fast-growing market with seemingly lots of potential. But it’s not exactly a game-changer for either company.

YouTube’s announcement that it has secured exclusive rights to stream eSports matches for three different leagues, however, was a big (but quiet) win for video game publisher Activision Blizzard (NASDAQ:ATVI). The Call of DutyOverwatch, and Hearthstone games that will be the basis of these competitive events are not only among the most popular eSports titles played, but all three games are owned and regularly updated by Activision Blizzard. Now those titles are centerpieces at the world’s most popular website other than Google’s search page.

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