Women-led gaming lifestyle company Queens Gaming Collective launches today and announced that it has raised a $1.5M USD seed financing round led by BITKRAFT Ventures. The investment round was supported by a group of twelve additional investors consisting of entrepreneurs and women business leaders, including the founding partners of seed-stage fund Muse Capital Assia Grazioli-Venier and Rachel Springate, online candy shop co-founder Rosie O’Neill, former MTV, Sony Music, and Maker Studios executive Amy Finnerty, and president of Kappa USA and co-founder of brand architects collective The Foundation Dre Hayes.
Queens co-founder and CEO Alisa Jacobs described the mission of the recently founded organization in a release. “Gaming is a lifestyle, and Queens is a global movement built for and led by diverse women dedicated to radical representation, economic inclusion, and collaboration over competition.” Further, she told The Esports Observer that “diversity isn’t just a business buzz word, it’s a brand value. At Queens, we’ve committed to having true diversity of background, gender, race, and orientation not just in our public-facing roster, but also behind the curtain – the staff, advisors, and investors. Equally, the content and programs we’re planning in the next few months will come from a variety of voices – and speak to audiences who don’t always see themselves reflected in media.”
The other half of Queens’ founding team, chairman and co-founder Justin G. Giangrande told The Esports Observer that “our seed capital will be deployed into production, content, experienced human capital, and resources to support and foster our roster’s growth long term. We believe that there is a serious appetite for brands to spend dollars to activate against a women-led collective as it is a massive opportunity to reach an underserved consumer audience.”
With the support of agency and venture studio Zoned Gaming Giangrande assembled an advisory board of industry experts, including hospitality and entertainment company The H.Wood Group and senior executives from Amazon, Twitch, TikTok, and Spotify. In addition to the advisory board, the organization will be aided in building reach by a diverse ambassador network, including former NBA player Baron Davis and digital marketer Karen Civil.
The Queens Gaming Collective plans to build its business model around three primary revenue segments: content, merchandising, and intellectual property. “Our goal and our business model is to give talent resources that have been out of reach for them so far, providing expert management, guidance, tools, and resources to create meaningful brands, careers, and impact within the space and focusing on monetizing across the three pillars,” explained Jacobs.
Furthermore, the organization appointed Taylor Heitzig-Rhodes, who is joining Queens from esports talent agency Evolved, as partner and head of talent to find, sign, and manage rising talent for the company.
Gaming hardware manufacturer Razer partnered with the organization to become its official gaming peripheral and equipment partner. Financial details of the sponsorship were not disclosed.
Published at Tue, 17 Nov 2020 13:00:29 +0000